Led by the brightest professionals in foodservice, RLC's innovation forums are packed with hot topics and powerful messages designed to spark new ideas. Connect with the industry's game changers and gain valuable takeaways from the latest and greatest in foodservice innovation. There's something for everyone!
Digital disruption. Machine learning. New delivery platforms. Hyped guest expectations. Fierce competition. Sound familiar? With expectations constantly evolving, restaurant marketers need to listen to their guests and serve them what tastes best for their palate while understanding their preferences both in and outside of the restaurant. From our research, we’ve learned that only 18% of restaurant marketers are extremely confident in knowing who their guests are after dining with them. Why is this the case? Well, with the constant ‘revolving door’ of guests interacting across the multiple channels, both digital and in-restaurant, it’s hard to keep track of who’s who. Although this is a challenge for restaurant marketers, identifying guests beyond the restaurant is essential to deliver personalized messages that connect with them on a 1:1 level.
Join the Epsilon team along with restaurant brands in this interactive session as they review the key innovations marketers are incorporating into their programs to ensure success.
During this panel, we’ll discuss:
- How to achieve 1:You ‘hyper personalization’ and the role of machine learning
- The disruption in today’s delivery model and how marketers are putting the telling data into action
- How accommodating dietary preferences has sparked an increase in sales
- Why mobile is a thriving channel and what this means for your omnichannel strategy
Despite being slow to adopt new technologies in the past, most successful QSR & Fast Casual brands have now flocked to digital ordering. Restaurants must keep pace, considering the competitive landscape and the expectations of today’s highly digital consumer. The benefits to brands are numerous: increased engagement, higher check, better labor use, increased convenience, and many more. But simply offering digital ordering is not enough - brands must also have ways to bring customers back after their initial order, and use their ordering data in ways that advance all parts of their business profitably.
In this interactive session, Tillster CMO Hope Neiman will share insights from the fourth year of our exclusive consumer study of QSR & Fast Casual customers, conducted in partnership with consumer insights and research firm Sense360. You will leave the session with key insights and actionable takeaways, including:
- How consumers used digital ordering and delivery last year and what they are expecting from restaurants this year
- How to optimize your digital tools so they work best with your business goals
- How to measure and maximize the success of your digital ordering program, well beyond program launch
Millennials today make up 50% of the U.S. workforce. They’re also effectively redirecting how corporations spend $100B on business dining sales each year. They’re turning their backs on the entertainment and expensing behaviors typical of their predecessors and creating their own trends.
You can’t afford to assume you already know the impact this generation is having on the restaurant industry. Learn from your peers who have already figured out how a business dining focus adds up to higher check averages, incremental sales, and increased frequency.
In this session, a panel of your peers will discuss:
- Why you should look at your industry through a new business dining lens. • Which consumer behaviors are bleeding over into millennials’ professional lives (hint: they’re all digital, all the time).
- Insights around –
- Preferred tools and technologies;
- Experience expectations;
- Mobile device habits;
- Brand affinity; and
- Sentiment regarding loyalty and incentives.
- How tapping into this market can trigger a visit to your establishment and spark a profitable relationship.
Speed and convenience mean everything to consumers. These key factors have led to disruption in the restaurant space, seen most recently through new order kiosks, pick up only locations, delivery, and ghost kitchens. The same disruption is occurring in the real estate sector, with radical new solutions for mapping out markets locally and at scale. A.I. and mobile location data have played the greatest role in this shakeout, and in this session, we’ll explore exactly how.
Join SiteZeus’ VP of Customer, Tyler Carlson, and a panel of your peers, to uncover what’s new and available to amplify your growth strategy.
What’s in it for you? Learn how to:
- Evaluate top markets at a national level, in just minutes
- Augment franchisee recruitment and development proactively
- Leverage mobile location data to determine sales cannibalization
***Q&A to be held with our panel and a surprise giveaway for one lucky guest!
78% of US workers are living paycheck to paycheck and have trouble making ends meet and this can be caused by the timing of payroll. This seemingly insignificant issue can be the reason for employees country wide to ask their bosses for a short term loan/payroll advance in order to make it to payday. This places employees in a very uncomfortable situation because they have to ask their boss for money and be exposed to the inevitable WHY and For What Purpose questions. rapid! now empowers the employee to avoid embarrassment which will lead to less problems with financial stress, morale and absenteeism.
Church’s Chicken led the most successful LTO rollout in years, resulting in double-digit increases in sales and transactions using a “Ready, Set, Execute!” approach. See how they proved ROI in terms of higher profitability, guest satisfaction scores, and mystery shopper scores using a training contest tied in with promotion and other readiness activities. Discover the power of a new metric called the Knowledge Score to drive repeatable success for LTOs as well as other initiatives.
This session offers the opportunity for attendees to hear a panel of franchisees talk through personal insights of their “2020 Growth Playbook”. During the session, the panel will address the key issues facing franchisees in today’s market, including but not limited to: Growing Traffic Counts, Technology, Labor, Food on Demand, and M&A - Consolidation.
Is your business disrupted by high employee turnover? Do you struggle to execute LTOs? Is employee training expensive and inefficient? Join Michelle Kay, the Director of L&D at Taco Bell to learn how her team addressed these challenges by adopting a digital learning solution for their distributed workforce. Not only does Taco Bell now empower their employees with engaging learning to improve execution, but they also saved $2M in annual printing costs and have experienced a 5% increase in customer satisfaction scores.
In this session, you will learn:
• How reliance on paper-based training by 44% of organizations leads to low knowledge retention and disgruntled employees.
• Why 86% of restaurant executives state that the ability of frontline staff to meet customer expectations improves with mobile-enablement.
• How mobile learning addresses the lack of ongoing training hours for restaurant employees, who only receive three hours per quarter.
Restaurants want new customers, more visits, larger average checks, and more profit. This is especially true now as consumers have more and more dining options. This session will cover how AI-powered personalization works, and why it’s the most profitable way to bring new customers, motivate customers to visit more often, and drive customers to buy more in-restaurant. See results from restaurants utilizing this strategy to increase visit frequency by 2x with a 50% return on investment and absolutely no additional work required.
To gain competitive advantage and boost profits, top operators are increasingly turning to a key operational lever: team execution. Specifically, they’re investing in processes, technology, and strategies that will give them an edge in both making restaurant and field employees more productive and that will raise the bar on the quality of execution across every one of their stores.
Join this discussion with Amy Hom, Vice President of Operations for Sweetgreen, to learn how they’re prioritizing initiatives to uncover trends and opportunities, and scale operations by elevating team execution and creating a great experience for both employees and customers.
A complete digital strategy employs tactics to both acquire new diners and engage them long-term. Today, third-party delivery platforms offer ample opportunities for restaurant brands to acquire new diners, but how can you turn those guests into lifelong fans?
50% of consumers say that a loyalty and rewards program would make them choose one restaurant over another. This session will focus on how you can leverage your relationships with third-party delivery partners to build diner loyalty, create customer stickiness, and win market share in a busy and competitive environment.