Rick Lauro has served as Boston's Vice President of Finance since March 2016. From September 2014 through February 2016, he served as Vice President of Finance for Carrier Enterprise in Carrollton, TX. From August 2019 to September 2014, Rick Lauro was a Pricipal of Tatum, LLC in Dallas, Tx.
Sessions for Rick Lauro
Option 3: The Millennial Takeover: Corporate America, Workforce Shifts & $100B in Dining Sales
Millennials today make up 50% of the U.S. workforce. They’re also effectively redirecting how corporations spend $100B on business dining sales each year. They’re turning their backs on the entertainment and expensing behaviors typical of their predecessors and creating their own trends.
You can’t afford to assume you already know the impact this generation is having on the restaurant industry. Learn from your peers who have already figured out how a business dining focus adds up to higher check averages, incremental sales, and increased frequency.
In this session, a panel of your peers will discuss:
- Why you should look at your industry through a new business dining lens. • Which consumer behaviors are bleeding over into millennials’ professional lives (hint: they’re all digital, all the time).
- Insights around –
- Preferred tools and technologies;
- Experience expectations;
- Mobile device habits;
- Brand affinity; and
- Sentiment regarding loyalty and incentives.
- How tapping into this market can trigger a visit to your establishment and spark a profitable relationship.
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