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Agenda
4 days. Endless opportunities.
7:30am – 11:00am

Registration & Information Desk

Location: Grand Canyon Ballroom Foyer
Presented By:
McLane Foodservice, Inc
NCR Corporation
PepsiCo Foodservice
Wells Fargo & Company
7:30am – 9:00am

RLC Charity Desk

Location: Grand Canyon Ballroom Foyer

Tickets will be available for the silent auction and grand-prize drawing, benefiting the National Restaurant Association Educational Foundation’s ProStart program, a nationwide, two-year high school program that reaches nearly 140,000 students in more than 1,800 high schools across 50 states, Guam and the Department of Defense Education Activity schools in Europe and the Pacific. ProStart provides real-life experience opportunities and builds practical skills and a foundation that will last a lifetime. Make your donation today!

Presented By:
Dine Brands Global, Inc.
Ecolab
McLane Foodservice, Inc
PepsiCo Foodservice
7:30am – 8:30am

Networking Breakfast

Location: Sunset Lawn
8:15am – 9:00am

Innovation Forums

Option 1: Does B2B Matter? (Hint: Business Dining=$100B)
Location: Sonoran A

Having a B2B strategy is more important than most restaurants realize, and here’s why: consumer dining aside, when you add up $15 billion in catering, $9 billion in private dining, and $77 billion in travel meals, business dining accounts for a huge percentage of annual restaurant sales in the United States.

 Because the people picking up the tab for business meals are motivated by a different set of needs than consumer diners, having a strategy that speaks specifically to those needs can bring you high-dollar traffic on weekdays and at off-peak times.

 Join our panel of experts to hear more about different types of business diners, which ones are your most valuable target audiences, and how you can reach them.

 From our panel, you will learn:

  • how business diners differ from consumer diners,
  • key business dining market trends, and
  • how B2B strategies can drive more catering and private dining sales.
Speakers:

Vice President, Restaurant Partnerships
Dinova, Inc.

Director of Marketing
Grimaldi’s Pizzeria

Operating Partner, Off-Premises Sales
Act III Holdings

Presented By:
Dinova, Inc.
Option 2: Beating the Retail Apocalypse with a Modern Customer Loyalty Platform 
Location: Sonoran B

From our session you will learn:

 

• what is a modern loyalty program?

 

• how can a loyalty program become secret sauce for your brand

 

• best practices to drive program success

 

• how to select a loyalty vendor

 

• how to select the right agency to get a strategic edge 

Speakers:

VP, Digital and Marketing Technology
Tropical Smoothie Cafe LLC

Co-Founder and CEO
Punchh

Chief Marketing Officer
Mongolian Concepts

Presented By:
Punchh
Option 3: Why Meat Messaging Matters
Location: Sonoran C

Your menu's meat offerings are under the microscope today. So how do you manage your meat messaging to an evolving foodservice patron? A patron group which now includes traditional carnivores, conscious carnivores, flexitarians and vegetarians. This new meat reality presents a great financial opportunity for your operation. In this session you will discover what today's patrons are looking for and tactics you can implement to maximize your meat messaging and ultimate success.

Speakers:

National Sales Manager
Applegate Foodservice

Presented By:
Hormel Foods Corporation
Option 4: Driving Increased Margin Dollars Across All Consumer Segments
Location: Sonoran D

With the highest pressure on margins in years, understanding the difference between consumers segments is key to driving increased profit dollars.   Decoding the role that loyalists, value seekers and coupon savvy users play in your business is more important than ever. From a soon to be released Technomic study we will continue the discussion on activating all consumer segments, and how to give them permission to spend more.  We will also explore how each consumer segment is influenced through loyalty apps, price, promotion and quality of food.   If you’re looking for new marketing ideas this is a session you won’t want to miss. 

Speakers:

Executive Director, Client Marketing Restaurant Category
Valassis Inc

Vice President of Research & Insights, Technomic
Technomic

Presented By:
Valassis
Option 5: It’s All About Traffic
Location: Sonoran E

Restaurants are being bombarded daily with new, shiny objects promising to increase traffic.  Join this lively discussion as this panel of industry experts cut through the noise to discuss what is actually working to drive traffic in today’s turbulent environment.

Speakers:

Founder & President
Growth Partners LLC

President /Chief Operating Officer
Farmer Boys Food, Inc.

SVP & CMO
Corner Bakery Café

President & CEO
Cogensia

Presented By:
Cogensia
Option 6: Creating a Consistent Brand Experience with Mobile Technology 
Location: Sonoran F

Today, there are more ways than ever to interact with a restaurant. Each touch point collectively drives an experience and a perception of your brand. The more touch points there are to monitor, the more difficult it becomes to ensure brand consistency. Gold Star Chili is leveraging mobile technology to achieve consistent employee and customer experience, energize and engage their employees across generations and modernize business operations. 

Speakers:

President & CEO
Gold Star Chili, Inc.

CEO & Co-founder
PlayerLync

Presented By:
PlayerLync
Option 7: Preparing for the Workplace of the Future
Location: Sonoran H

Artificial intelligence and machine learning is no doubt improving labor efficiency and cost. But with such a heightened focus on automation, your talent pool is getting compromised.

•How do you adapt your organization to attract talent that will facilitate your growth and innovation?

•What technology is most important for connected teams?

•How do you establish trust and purpose in order to attract a favorable pool of candidates? We’ll dig into the latest engagement strategies and how they can help you overcome your biggest workplace challenges.

Speakers:

Co-Founder
HotSchedules

Presented By:
HotSchedules
Option 8: Food Delivery - Increase Revenue & Decrease Costs through Direct Integration
Location: Sonoran G

From the “wall of tablets” to the manual entry of orders to increasing labor costs- finding the right solution to the ever-growing demand of restaurant delivery can present a real challenge. Checkmate will introduce a panel of partner operators to discuss how they have streamlined their operations, increased revenues while having better control of their labor costs and are successfully navigating the growth in food delivery. Real life tips, tricks & solutions!

Speakers:

Founder & CEO
ItsaCheckmate Inc.

CEO
Buddy's Pizza

Growth Manager
ItsaCheckmate Inc.

Chief Relationship Officer
Cheba Hut

Presented By:
ItsaCheckmate
9:15am – 11:00am

General Session

Location: Grand Saguaro Ballroom
RLC Charity Grand Prize Drawing
Speakers:

Senior Vice President, Sales & Strategic Relationships | Honorary Co-chair
McLane Foodservice, Inc.

Vice President, Industry Relations | Honorary Co-chair
Ecolab

Vice President, Industry Relations and Business Development | Honorary Co-chair
PepsiCo Foodservice

Presented By:
Ecolab
McLane Foodservice, Inc
PepsiCo Foodservice
The Secrets of Restaurant Reinvention: How Timeless Operations Stay Spry

On the occasion of the National Restaurant Association’s 100th anniversary, restaurant operations that have thrived through long stretches of the century share the secrets to their perpetual youth and constant reinvention. How do they anticipate change in their markets and adjust accordingly without veering from their heritage? How do they attract new diners and embrace emerging trends while still continuing to serve the loyal customers who have filled their dining rooms for decades? Terry Erdle, Chief Operating Officer of the National Restaurant Association, will lead a power panel of veteran operators as they reveal their secrets for keeping restaurants relevant and agile.

Speakers:

CEO
TGI Fridays

President and CEO
White Castle

President & CEO
A&W Restaurants, Inc.

CEO
Boston Market

Chief Operating Officer
National Restaurant Association

The Intersection of Restaurant Trends, Technology and Government Policy

“The panel will discuss government policy and its impact on restaurant trends and technology within the restaurant industry.”

Speakers:

President & CEO
International Franchise Association

2019 IFA Chair, Managing Director & Partner, Franworth, and Chairman, PMTD Restaurants

100+Speakers
2kAttendees

News

The longtime marketer was cited for the innovation and boldness he has fostered at Taco Bell, KFC and Pizza Hut

More than 2,000 restaurant industry executives will attend the 20th annual Restaurant Leadership Conference, April 15-18 at the JW Marriott Desert Ridge Resort & Spa, in Phoenix, AZ.

Restaurant Leadership Conference is celebrating “20 Years of Leadership” in 2018. Our new website and carefully crafted agenda will show the restaurant industry’s most powerful professionals, like you all the winning moves.