Dana Baggett is Executive Director of Client Marketing for the Restaurant Category at Valassis, a leader in activating consumers through intelligent media delivery. With a strong focus on clients and innovation, Dana leads a team dedicated to providing insights and strategic direction to large restaurant brands, mid-sized restaurants and franchisees.
She joined the Valassis marketing team in 2008 and has over 20 years’ industry experience. With a proven track record, Dana launched consumer insight initiatives and media comparison tools and has expertise in category intelligence, analytics and competitive analysis. She has been published twice in Modern Restaurant Magazine and has been recognized multiple times for her marketing leadership, including the company’s prestigious Pillar of Excellence Award. Prior to joining Valassis, Dana worked in the media and marketing departments at The Home Depot as well as several advertising agencies.
Dana is an active member of the Network of Executive Women, Women’s Food Service Forum and the Valassis Women’s Network.