Dana Baggett

Client Strategy Director, Restaurant Division


Dana Baggett is Director of Client Strategy for the Restaurant Category at Vericast, a leader in intelligent media delivery and engagement. With a strong focus on data-driven campaign performance and innovation, Dana provides actionable insights and strategic direction to large and mid-sized restaurant clients as well as franchisees.

Since starting at Vericast in 2008, Dana has used her 25+ years of experience and proven track record to launch consumer insight initiatives and media comparison tools, while also leveraging her expertise in such areas as category intelligence, analytics, and competitive analysis. She has been recognized multiple times for her marketing leadership, including the company’s prestigious Pillar of Excellence Award. Prior to joining Vericast, Dana worked in the media and marketing departments at The Home Depot as well as several advertising agencies.

Dana is an active member of the Network of Executive Women, Women’s Food Service Forum, and the Women’s Network at Vericast.