With more than 20 years of professional research experience, he has spent the past twelve years focused on restaurant brand and customer strategy, menu optimization, opportunity segmentation, demand planning, new product feasibility and pricing analytics. Rich leads Technomic’s restaurant advisory practice and innovation teams. His focus is on building actionable research programs for our restaurant clients and their affiliated marketing partners. He has been a featured speaker at numerous industry events, including the Restaurant Leadership Conference, the National Restaurant Association Show, Restaurants Canada and numerous national franchisee conferences, as well as Technomic’s Foodservice Planning Program.
Sessions for Rich Shank
Power Plant- The Future of Plant-Based
A data driven conversation with a mix of industry leaders about the balancing act of plant-based items and what is happening in within consumer trends, menu innovation, sustainability, supply chain, and more. Where are we and where do we go from here?
Chief Culinary Officer
Romacorp, Inc. (Tony Roma’s, Tony Roma’s Bones & Burgers™)
How Not to Suck at Data-Driven MarketingLocation: Grand Sonoran G
The truth about data-driven marketing is that the massive amount of available data makes it really challenging. The explosion of big data with billions of real time signals, means it is virtually impossible to stay on top of everything. Add to that your consumer data, an avalanche of available analytics and a vague definition of what data-driven marketing is, and seasoned marketers start to wonder what they’re missing.
This panel, moderated by industry veteran, Peter Boivin, will get down to the nitty gritty of data activation must-haves and best-in-class campaigns. Learn how to personalize campaigns, capitalize on industry trends and consumer buying patterns to inspire consumers to act. This panel will cover the practical application of using data in a powerful way to:
• Acquire New Guests
• Increase Customer Loyalty
• Grow margin
We look forward to meeting you.
Innovation Forum Speaker