With more than 20 years of professional research experience, he has spent the past decade focused on brand and customer strategy, menu optimization, opportunity segmentation, demand planning, new product feasibility and pricing analytics.
Rich leads Technomic’s Research & Insights team that services both our syndicated and proprietary research practices on the B2B and consumer side of the industry. His focus is on building actionable research programs for our clients. He has been a featured speaker at numerous industry events, including the Winsight Restaurant Leadership Conference, the National Restaurant Association Show, Restaurants Canada events and numerous national franchisee conferences, as well as Technomic’s Foodservice and Consumer Planning Program events.
