With more than 20 years of professional research experience, he has spent the past decade focused on brand and customer strategy, menu optimization, opportunity segmentation, demand planning, new product feasibility and pricing analytics. Rich leads Technomic’s Restaurant Operator Advisory Practice & Innovation teams. He has been a featured speaker at numerous industry events, including the Winsight Restaurant Leadership Conference, the National Restaurant Association Show, Restaurants Canada events and numerous national franchisee conferences, as well as Technomic’s Foodservice and Consumer Planning Program events.
Sessions for Rich Shank
SPECIAL SESSION - U.S. Restaurants Now & Next
Location: Grand Sonoran FThis session will examine key trends, growth and outlook for the restaurant industry, touching upon critical issues facing restaurants as the industry continues to recover from the COVID-19 pandemic.
Senior Principal
Technomic
Sr. Principal and Vice President of Innovation
Technomic
The Impending Tipping Point: When Will Inflation Overrun Value?
Location: Grand Sonoran CRestaurant sales are back to pre-pandemic levels, but it’s on the back of the highest menu price inflation since 1982. And that’s on top of an expected economic inflation rate of 7% this year. In short, consumers are feeling the crunch – over 60% already say that rising prices have made dining out too expensive.
So, how far off is the “tipping point,” that spot where the price pressures outweigh the value consumers receive? And will it ultimately push down demand? This panel, moderated by industry veteran, Peter Boivin, will explore these questions and address how insight, incentives, and strategy can inspire your guests to act.
This panel will cover:
- How inflation forces restaurants to rethink supply chain and pricing strategies
- Anticipating the “tipping point” when rising costs drive down consumer demand
- Tactics restaurants can use to keep – and win – more guests
Vice President, Restaurant
Vericast
Chief Marketing Officer
Walk-On's Sports Bistreaux
SVP of Marketing
Dog Haus
Sr. Principal and Vice President of Innovation
Technomic
Rich Shank
Technomic