Matt Stewart is a Senior Director of Strategic Consulting for Epsilon. In his time with Epsilon, Matt has lead data-driven initiatives like segmentation, audience strategy and customer journey planning for restaurant brands including McDonald’s, Panera Bread and Wingstop. Matt brings over 15 years of marketing, loyalty and CRM experience across several hospitality and entertainment companies including MGM Resorts International, Caesars Entertainment and Cooper’s Hawk Winery and Restaurants. Matt earned his Bachelor of Arts from the University of Northern Colorado and his Master of Business Administration from the University of Pittsburgh.
Sessions for Matt Stewart
Bringing Customers Back to the Table: Restaurants, Recession and Rising CostsLocation: Grand Sonoran HI
The impact of soaring inflation and wage pressure continues to affect the restaurant industry, with many brands increasing their menu prices to offset rising costs. As prices rise, and the cost of loyalty programs increase, guests’ engagement can falter if brands fail to anticipate and exceed their expectations. To turn guests into repeat visitors, restaurant marketers will need to evolve their marketing strategy to be even more personalized. By leveraging identity resolution solutions and an understanding of the guest outside of their own organization, marketers can create an accurate portrait of a guest, their context, and what they likely want at specific moments— allowing brands to super-serve unique and memorable messages that bring guests back.