The restaurant industry has witnessed a substantial transformation, with a growing emphasis on leveraging guest insights to drive growth. Data has emerged as the lifeline and the bridge between restaurant brands and their guests. With the right data (zero-party, first-party, third-party), restaurant brands can analyze and strategize on how to effectively reach all their in-market customers. This, coupled with identity and activation solutions, allows brands to personalize experiences across channels, tailoring them to guest interactions and ultimately fostering long-term engagement. Join us alongside McDonald's to explore how they've utilized their data to guide omnichannel and loyalty activities, cultivating lasting relationships with their fans. 

Talk Track: 
•    Personalization: Applying data to enhance segmentation and deliver personalized, omnichannel experiences; Enhancing data to unlock deeper understanding of guests
•    Fulfillment: Expanding data and channel strategy for engagement growth; Integrating emerging digital channels (e.g., digital ordering experience & delivery apps) that aligns w/ KPIs
•    Loyalty/Engagement: Exploring and utilizing new initiatives like gamification and tiering for increased program engagement.