Restaurant Leadership Conference News
The veteran marketer and brand leader was cited for his focus on culture and emphasis on innovation that have helped the chain rebound.
With more than 1,000 executives in attendance, some surprising trends could be gleaned from the presentations and casual conversations. Here are four that might have turned a keen listener’s head.
A brand’s maturity doesn’t have to equate to obsolescence, according to several of the industry’s oldest brands. At the Restaurant Leadership Conference, they and several middle-aged chains explained how they do it.