Stacey Pool has served as the Chief Marketing Officer of Noodles since January 2020. Prior to joining Noodles, Stacey held a variety of leadership roles at Vail Resorts, Inc., including Senior Vice President of Season Pass Marketing, Chief of Staff to the CEO, and Vice President of Digital Experience. During her time at Vail Resorts, she was responsible for Epic Pass brand marketing and delivering and executing the Vail Resorts digital experience. With over twenty years of experience in consumer marketing across multiple industries, Stacey has a strong track record of utilizing guest insights to deliver strong business results.
Sessions for Stacey Pool
Tuesday, April 16
1:45pm
–
2:30pm
Increasing Loyalty While Decreasing Discounts: Leveraging Data to Make More Impactful Decisions
Location: Grand Sonoran CJoin Stacey Pool, CMO at Noodles & Company, in conversation with Mastercard about her approach to reimagining how the fast casual concept goes to market. By evolving both their MarTech stack and team culture to embrace smarter decision-making, Stacey’s team transformed their loyalty program into the bright light of their business – so much so that they’ve been able to dramatically reduce the scale of discounts offered while simultaneously increasing transactions and engagement.
Stacey will be joined by Phil McGahey, VP Loyalty Sales at Mastercard Data & Services, for an exploration of three areas Noodles used data to evaluate success: pricing, menu changes and loyalty. You’ll walk away with concrete advice around how to think outside of the box, build a holistic technology stack, build a data-driven culture, and create a truly engaged audience.
Speakers:
Chief Marketing Officer
Noodles & Company
Vice President of Loyalty Sales
Mastercard Data & Services