Join Grimaldi’s Pizzeria Director of Marketing, Pamela Nedwetzky and Paytronix Chief Revenue Officer, Charles Gray, for an insightful session around the highs and lows of rebuilding a legacy guest engagement program. 

In this talk, Pamela and Charles will explore the strategic initiatives that Grimaldi’s implemented to enhance their original VIP Club experience. You’ll learn the math behind developing a profitable loyalty program, how to ensure guest buy-in when changing consumer-driven programs, plus ways to incorporate new technologies such as the use of personalized marketing to create automated feedback loops, and how to create a more intimate and rewarding customer experience. This session is a must-attend for anyone interested in improving the consistency of customer engagement and community involvement for brand success.