Matt Drewes is Senior Vice President and Group Head of Restaurant Industry at Cardlytics, a company that provides 100% Marketing certainty by driving incremental sales using actual purchase intelligence from 160M+ monthly active bank accounts on its native advertising platform. Before joining Cardlytics, Matt held various positions at Darden Restaurants, including SVP of Marketing for Red Lobster and Director of Marketing at Olive Garden. Matt holds a Bachelor of Science in Finance from Auburn University and an MBA from the Columbia Business School at Columbia University.
Sessions for Matt Drewes
Option 9: Making (and quantifying!) Outsized Marketing Impact in an Omnichannel WorldLocation: Grand Sonoran K
Learn with our panel how marketing can tackle competing channels, rising inflation & labor shortages through strategic demand generation.
With billions of dollars at stake, top-performing restaurant marketers are looking for any edge they can find to grow revenues in a complex omnichannel marketplace. As the fight for their customers’ dollars becomes more heated, marketing budgets are being deployed to grow and defend wallet share as consumer preferences change and new players like third-party delivery platforms enter the market.
In this presentation, we'll share consumer purchase insights to illustrate how consumer dining and grocery behaviors are changing and 2022’s top opportunities for restaurant leaders to acquire and retain customers.
- Where to focus in 2022
- Using purchase intelligence to understand the current state of consumer spending in dining and how to identify significant trends
- The biggest opportunities to grow incremental revenues across categories and within in-store, online and omnichannel