Mark King

Chief Executive Officer

Taco Bell Corp.

As Taco Bell CEO, Mark is responsible for the global growth strategy, franchise operations and performance of Taco Bell Corp. Mark instills a company mindset and business approach fueled by Restless Creativity, promoting ingenuity and the value of positive disruption as a force for good.

Mark previously served as President, Adidas Group North America before he stepped down in 2018 and concluded his career with Adidas as Executive Emeritus. Under his leadership, Adidas became the fastest growing sports brand in North America, increasing sales by 35% in 2017, doubling its market share and regaining the No. 2 position in the U.S. From 2003 to 2014, Mark was CEO of TaylorMade-adidas Golf, a division that became the leading and most profitable golf company in the world. Mark holds a bachelor’s degree in business administration from the University of Wisconsin in Green Bay, Wisconsin.