Kathryn Fenner has over 20 years of experience in the Food Industry, including experience in the Foodservice, Vend, Convenience and Drug Channels. Kathryn has been part of the Technomic team for more than seven years, and is responsible for managing and executing research and consulting programs for manufacturers, restaurant operators and trade associations throughout the foodservice industry. Kathryn also spent many years working for foodservice manufacturers in various marketing, sales and innovation roles. Noncommercial foodservice and foodservice innovation are particular areas of expertise.
Sessions for Kathryn Fenner
Option 6: Customizing the Guest Experience by Market Type
Satisfying consumer preferences at the local level is crucial to successful LSM campaigns and ensuring the in-store experience exceeds expectations. To understand how consumers differ across market types, DIRECTV and Technomic executed research to obtain insights into consumer attitudes, frequency, drivers, restaurant category engagement and preferences across rural, suburban and urban markets. Join Rich Shank, VP of Insights at Technomic, to explore these variances and uncover ways to drive first and return visits in every market type.
Option 5: Plant-Based for Every Occasion
Learn how consumer attitudes towards plant-based menus are changing, and how menus at all types of foodservice operations are evolving to meet the growing demand. In this session, Technomic will provide examples of successful plant-based menu launches and limited time offers for every daypart and corner of the menu, from entrees to beverages and everything in-between. Plus, you’ll find innovative ideas from plant-forward restaurant concepts that you can apply in your operation.