The impact of soaring inflation and wage pressure continues to affect the restaurant industry, with many brands increasing their menu prices to offset rising costs. As prices rise, and the cost of loyalty programs increase, guests’ engagement can falter if brands fail to anticipate and exceed their expectations. To turn guests into repeat visitors, restaurant marketers will need to evolve their marketing strategy to be even more personalized. By leveraging identity resolution solutions and an understanding of the guest outside of their own organization, marketers can create an accurate portrait of a guest, their context, and what they likely want at specific moments— allowing brands to super-serve unique and memorable messages that bring guests back.