Jayson Tipp is the CEO of PINCHO, which is the family owned Latin American fast-casual concept known for pioneering the combination of premium hamburgers and grilled kebabs (“pinchos”) with a Latin-twist. A nationally recognized restaurant leader considered an expert in consumer analytics, market strategy and development, Mr. Tipp has a track record of translating insights into results. He was named CEO of PINCHO in June 2018. Prior to that, Tipp was at Papa Murphy’s International (PMI), where he served as Chief Development Officer overseeing the brand’s growth across franchise sales, real estate and technology.
Prior to being named Chief Development Officer at PMI, Mr. Tipp served as PMI’s Senior Vice President of Marketing, helping the organization post 14 consecutive quarters of sales growth. Mr. Tipp has also held leadership roles in marketing, development, finance, and strategy roles at Redbox, Potbelly Sandwich Works and Starbucks.
PINCHO recently announced plans to open 10 locations in the Washington D.C. market with plans to expand to 100 locations nationwide over the next 5 years. The Company opened its first location in Miami in 2010.