Sessions for Heather Hicks
How Inspire Brands is Navigating the “New Normal” and Adapting to Consumer BehaviorLocation: Grand Sonoran G
The restaurant industry, like many others, has faced its set of challenges. Closures, capacity limits and labor shortages all contribute to today’s market uncertainty. But has widespread vaccine availability and general pandemic fatigue created a new—and complicated—relationship with restaurants?
Restaurant marketers have been agile, innovative, and resilient through many new challenges. And now more than ever, it’s important to deliver personalized messages that connect with guests on a 1:1 level.
Join Travis Freeman of Inspire Brands and Heather Hicks of Epsilon in this interactive fireside chat as they review new research from Epsilon on consumer sentiment towards restaurant ordering and eating, and how marketers can adjust their strategy accordingly to ensure success.
During this session, we’ll innovate together and discuss:
- Hot off the press research and trends reflecting insights on guest sentiment as it relates to third-party delivery versus native restaurant ordering
- The restaurant marketer’s strategies that are nimble and personalized
- The importance of understanding your guests as an individual
- Today’s pick-up and delivery preferences