Greg Barber

Vice President and General Manager

PepsiCo Foodservice

Greg is responsible for the strategic business development of PepsiCo’s prospective national Foodservice customers. Under his leadership, PepsiCo’s business development teams leverage the best of PepsiCo to bring insights-driven innovation, breakthrough experiential marketing programs, and a diverse food and beverage portfolio led by Pepsi-Cola, Mountain Dew, Lipton Iced Tea, Starbucks, Lay’s, Doritos, Gatorade, Quaker and Tropicana, to help PepsiCo’s future customers differentiate themselves in the market, drive revenue and profit growth, and create consumer loyalty.

A 20+ year veteran of the food service, consumer packaged goods and financial services industries, Greg joined PepsiCo in 2010.  Prior to PepsiCo, Greg was President of TCBY at Mrs Fields Famous Brands (owned by Capricorn Partners).  He has held various general management and strategy executive positions with PepsiCo, Bain & Company, Mrs Fields Famous Brands, and NCH Corporation. 

Greg holds a Masters in Business Administration from Northwestern University’s Kellogg Graduate School of Management, and has a Bachelor of Science degree from Wheaton College.



The longtime marketer was cited for the innovation and boldness he has fostered at Taco Bell, KFC and Pizza Hut

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