Briana Jurado currently serves as Director, Beverage Program at Botrista. She brings almost a decade of experience in the beverage industry after beginning her career with Coca-Cola. Briana has successfully built beverage programs for hundreds of local and national accounts. Her current focus is helping foodservice operators drive beverage profit by expanding and enhancing their beverage offerings to capture consumer demand.
Sessions for Briana Jurado
Make The Most Of It: How To Increase Guest CheckLocation: Grand Sonoran J
Customers are more interested now than ever in treating themselves to innovative beverages while dining out, according to December 2021 research from The National Restaurant Association. Updating and/or adding to your beverage menu can increase guest check and drive revenue, but creating such intricate drinks for mass consumption could be quite the challenge given the labor shortage. This session will discuss how to quench the consumer’s thirst for new options and customization despite fewer workers.