Bindi Menon has been a part of the Captain D’s team for over 17 years in various roles in Marketing, Consumer Insights, Analytics and National Advertising. Her main areas of interest are focused on innovation in all areas of marketing that will help the brand to compete more aggressively in the marketplace as well as Data driven Consumer Insights that focus on the customer’s journey from target to purchase. Bindi lives in Nashville (Music City) with her family.
Sessions for Bindi Menon
Tuesday, April 18
2:30pm
–
3:15pm
How Not to Suck at Data-Driven Marketing
Location: Grand Sonoran GThe truth about data-driven marketing is that the massive amount of available data makes it really challenging. The explosion of big data with billions of real time signals, means it is virtually impossible to stay on top of everything. Add to that your consumer data, an avalanche of available analytics and a vague definition of what data-driven marketing is, and seasoned marketers start to wonder what they’re missing.
This panel, moderated by industry veteran, Peter Boivin, will get down to the nitty gritty of data activation must-haves and best-in-class campaigns. Learn how to personalize campaigns, capitalize on industry trends and consumer buying patterns to inspire consumers to act. This panel will cover the practical application of using data in a powerful way to:
• Acquire New Guests
• Increase Customer Loyalty
• Grow margin
We look forward to meeting you.
Speakers:
Client Strategy Director, Restaurant Division
Vericast
Chief Marketing Officer
Captain D’s
Senior Principal and VP of Innovation
Technomic