Dane Mathews

As Chief Digital & Technology Officer of Taco Bell, Dane leads enterprise digital CX &
technology strategy including experience strategy & design, loyalty, customer relationship management (CRM), commerce, data analytics/automation, and foundational technologies. His team leverages Taco Bell’s cultural & Brand leadership capabilities to deliver holistic, powerful experiences that create lasting connections with consumers and team members. In addition Dane leads Taco Bell’s digital transformation leveraging agile approaches and automation to accelerate Taco Bell’s enterprise growth agenda.

Prior to joining Taco Bell, Dane spent 15 years in product development, marketing, merchandising, media, digital commerce, analytics and transformation at some of the most well-known brands including Caesars Entertainment, Target, McDonald’s, and Conagra Brands.

Dane resides in Oak Park, IL with his wife Marlene, their three sons, Dane, Miles, and Jaden and goldendoodle, Frida. Dane earned a bachelor’s degree in electrical & computer engineering from Carnegie Mellon University and a master’s degree in strategy and marketing from The University of Michigan’s Ross School of Business.