In January 2022, Travis joined Inspire Brands to lead both Paid and Owned channels across all their brands. As the SVP, Demand Generation, Travis’ teams lead Paid (brand + performance planning and buying); Owned (CRM, gift cards, personalization, etc); and Connections Planning across Inspire Brands (Dunkin’; Arby’s; Sonic; Jimmy John’s; Buffalo Wild Wings; Baskin-Robbins; and more).
Simply put, Travis and his team’s role is to target personalized content across all consumer touch-points to drive traffic to in- and above-restaurant channels and grow long term brand equity. Their main job is to create the demand...and then capture it.
Previous to Inspire, Travis was the Global Head of Media @ Uber leading media across all their LOBs, globally. Prior to Uber, he was the EVP, Media @ VaynerMedia running their media practice across North America. And previous to VaynerMedia, Travis was the Global Agency Development Lead @ Twitter, and the Global Head of Social @ Dentsu.