Travis Freeman

SVP, Demand Generation

Inspire Brands

In January 2022, Travis joined Inspire Brands to lead both Paid and Owned channels across all their brands.  As the SVP, Demand Generation, Travis’ teams lead Paid (brand + performance planning and buying); Owned (CRM, gift cards, personalization, etc); and Connections Planning across Inspire Brands (Dunkin’; Arby’s; Sonic; Jimmy John’s; Buffalo Wild Wings; Baskin-Robbins; and more).

Simply put, Travis and his team’s role is to target personalized content across all consumer touch-points to drive traffic to in- and above-restaurant channels and grow long term brand equity. Their main job is to create the demand...and then capture it.

Previous to Inspire, Travis was the Global Head of Media @ Uber leading media across all their LOBs, globally. Prior to Uber, he was the EVP, Media @ VaynerMedia running their media practice across North America. And previous to VaynerMedia, Travis was the Global Agency Development Lead @ Twitter, and the Global Head of Social @ Dentsu.