Sherif Mityas


BRIX Brands

Sherif Mityas is currently the President of BRIX Brands and Operating Partner for JAMCO Interests which includes the brands of Friendly’s, Red Mango, Orange Leaf, Smoothie Factory and Souper Salad with over 350 locations across 38 states.  He has more than 20 years’ experience in the retail and hospitality industries in both senior consulting and executive industry roles.  He was also named as one of the top 10 Innovators in the Restaurant sector by Nation’s Restaurant News in their annual Power List in 2020. Prior to his current role, Sherif served as the Chief Experience Officer for TGI FRIDAYS and as the Chief Executive Officer for Hollywood Video/Movie Gallery.