Sherif Mityas has more than 25 years’ experience in the retail and hospitality sectors in both senior consulting and executive industry roles. He currently serves as the Chief Executive Officer of the BRIX Brands portfolio, a leading restaurant investment group with over 350 locations across multiple brands including Friendly’s, Red Mango, Orange Leaf, Smoothie Factory+Kitchen, SouperSalad and Pizza Jukebox.
Prior to his current role, Sherif served as the Chief Experience Officer for TGI FRIDAYS with oversight for the Brand’s Strategy, Marketing, Innovation, and Digital efforts and as the Chief Executive Officer for Hollywood Video/Movie Gallery and Game Crazy chains.
As an advocate for driving change, diversity and a strong culture across the organizations he has led, Sherif has been recognized as one of the top 10 innovators in the restaurant industry by Nations Restaurant News, CXO of the year by D Magazine and one of DFW’s Most admired CEOs in 2023 by the Dallas Business Journal.