Robin Blanchette is President and CEO of Norton Creative, a restaurant marketing and design agency that puts business results at the center of every unique solution. She has more than 25 years of experience leading in all areas of marketing and product development for brands such as Michaels Stores, Pepsi and Applebee’s. Prior to founding Norton Creative, Robin was Chief Marketing Officer at Ignite Restaurant Group, parent company to Joe’s Crab Shack, Romano’s Macaroni Grill and Brick House Tavern + Tap. At Ignite, she led a public offering, retooled the advertising and marketing departments after the acquisition of Macaroni Grill, developed a new restaurant concept, Ignite’s Brick House Tavern + Tap and led what was publicly noted as the most successful turnaround in the restaurant industry at that time at Joe’s Crab Shack. Her involvement on Marketing Advisory Boards for Share our Strength/No Kid Hungry and Women’s Foodservice Forum as well as the Executive Board at TCU’s Neeley School of Business has allowed her to work in areas where she is passionate outside of the regular day-to-day. She holds a BA in Radio, TV and Film from Baylor University and an MBA from Texas Christian University.
Sessions for Robin Blanchette
Option 8: 2020 Menu Design: How Groundbreaking Research Can Guide Profitability
Your menu is the one constant in today’s multi-faceted restaurant landscape. It is your brand’s mouthpiece, your customer’s road map, and the key to profitability. Attendees of this session will learn how the most comprehensive menu research in 30 years can guide menu design, pricing and online ordering, which now encompasses 30% of all restaurant sales. Early adopter and 45-year-old pizza brand Mellow Mushroom will share key findings from their recent menu redesign, best practices and how the process is unlocking profitability.
Conducted by Revenue Management Solutions and the University of South Florida with design provided by Norton Creative, the four-phase research study, called “The Future of Menu Design,” includes biometric lab studies, lab-based choice analysis, focus groups, and field testing by such brands as Mellow Mushroom.
Option 2: Drive Traffic: The Art and Science of Improving Guest Experience
Which is more important today to drive guest traffic: Creative thinking or Analytics? Each of us lean towards one direction but solving today’s traffic challenges requires the best of both the creative right brain and the data-driven left brain. Come and hear two industry pros: Brad Rukstales CEO, Cogensia and Robin Blanchette CEO, Norton-Creative share real examples of how both analytics and creative strategies are working to improve the guest experience. This will be a spirited, lively interaction and you will leave with specific steps your brand can take to improve your guest traffic.