Robin Blanchette is President and CEO of Norton Creative, a restaurant marketing and design agency that puts business results at the center of every unique solution. She has more than 25 years of experience leading in all areas of marketing and product development for brands such as Michaels Stores, Pepsi and Applebee’s. Prior to founding Norton Creative, Robin was Chief Marketing Officer at Ignite Restaurant Group, parent company to Joe’s Crab Shack, Romano’s Macaroni Grill and Brick House Tavern + Tap. At Ignite, she led a public offering, retooled the advertising and marketing departments after the acquisition of Macaroni Grill, developed a new restaurant concept, Ignite’s Brick House Tavern + Tap and led what was publicly noted as the most successful turnaround in the restaurant industry at that time at Joe’s Crab Shack. Her involvement on Marketing Advisory Boards for Share our Strength/No Kid Hungry and Women’s Foodservice Forum as well as the Executive Board at TCU’s Neeley School of Business has allowed her to work in areas where she is passionate outside of the regular day-to-day. She holds a BA in Radio, TV and Film from Baylor University and an MBA from Texas Christian University.
Co-Founder & CEO