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Innovation Forum Speaker

Rick Gestring

Previously Vice President, Restaurant Experience
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Company

Dunkin' Brands and Arby's Restaurant Group

Rick Gestring most recently served as Vice President, Operating Systems and Restaurant Experience for Dunkin' Brands supporting over 9,400 franchise owned restaurants.  He was responsible for ensuring the integrity of the Dunkin' brand in all aspects of the restaurant experience.  Through collaboration and innovation, Mr. Gestring was responsible for ensuring the execution of operating standards to achieve restaurant excellence.  He led the introduction of a new purpose driven guest experience program designed to "refill optimism" among guests, franchisees, and restaurant teams in pursuit of "inspiring joy filled experiences."

 

Prior to Dunkin', Mr. Gestring co-led the Arby's brand relaunch in 2014 resulting in the remarkably successful revitalization of that iconic brand.  This was a comprehensive re-positioning that focused the brand on a newly defined "Fast Crafted" positioning supported by a brand purpose of "Inspiring Smiles Through Delicious Experiences."  This turnaround was fueled by a new "We Make It Right" guest experience program and groundbreaking restaurant employee brand indoctrination entitled "Brand Champ."  It was designed to train, trust, and empower restaurant team members to be champions of the brand and to make a difference in their own life and the lives of others.

 

Previous professional leadership experience includes director and vice president level positions with Dunkin', Arby's, Peet's Coffee, Aramark, Starbucks, and Taco Bell.

 

Mr. Gestring enjoys travel, exploring new restaurants, cinema, art, golf, and working out.  Having grown up on a farm in the small town of Red Cloud, Nebraska and later living in such great American cities like Dallas, Houston, San Francisco, Atlanta, and Boston, he feels fortunate to have experienced small town values and big city living.  He currently resides in Dallas, Texas.

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