Mike Vichich is Wisely’s CEO and Co-founder. Wisely enables restaurants to personalize every aspect of their guest experience in the restaurant and online. Wisely’s solutions — CRM/marketing automation, waitlist/reservations & table management, and guest sentiment — have attracted innovative brands both large and small, including bartaco, California Fish Grill, Chuy’s, First Watch, Lazy Dog, P.F. Chang’s, and many more. Mike grew up as a server, and after college worked on customer acquisition and retention at Accenture, where his clients included American Express and Microsoft. He lives in Ann Arbor, MI with his wife and two sons.