Michael Custer

Channel Manager/GM Sales of Convenience & Foodservice


Michael Custer is the Channel Manager/GM Sales in the Convenience and Foodservice business for Whirley-Drinkworks! In his role, Custer provides leadership in planning and implementing programs that support alignment with the both the Customer and Whirley-DrinkWorks! strategy. All the while, with focus on cost benefit, risk management and long-term growth.

Prior to this role, he has held multiple leadership positions in consumer products with the likes of Pillsbury, Hillshire and CH Robinson. Michael’s diverse management career in retail, convenience and foodservice has allowed him to become a leader whom bridges the balance of entrepreneurial thinking and organizational discipline. He attended Penn State and Gannon University, where he earned a degree in Marketing.