Katie O’Dell is a proven industry leader and client partner with a passion for helping clients grow their business through data-driven strategies. She has extensive digital, CRM, marketing, and media strategy experience with roots in brand management and product development. With over 20 years of B2B and B2C expertise as an innovative digital marketing leader for several fortune 500 companies across a variety of industry verticals, Katie helps guide restaurant brands on their path to digital transformation.
Sessions for Katie O'Dell
Delivering on the Hospitality Promise in an Off-Premise WorldLocation: Grand Sonoran I
Off-premise dining was an industry lifeline the past two years, but now it’s more than that: it’s a “sticky” habit that consumers enjoy because it makes their lives easier and more enjoyable. But with the rise of order ahead, curbside pickup, delivery, and drive thru, how can restaurants keep hospitality front and center?
In this panel, you’ll hear from industry experts who will speak on how digital is transforming the off-premise dining experience. Native apps, line busting, curbside pickup and new store designs are changing the way restaurants do business. Learn how Freddy’s Frozen Custard & Steakburgers and Shake Shack are using digital tools and strategies to increase efficiency and throughput while giving customers what they want: convenience and excellent hospitality.