Ira possesses a broad business perspective gained from working in a variety of customer-facing management and leadership roles in the beverage (16 years at Coca-Cola) and consumer durables (Newell Brands) industries, as well as creating his own successful B2B marcom and strategic consulting firm in 2013 (Amplify).
With over twenty years of restaurant and retail industry experience as a supplier partner and consultant, Ira has successfully collaborated with, and delivered value as a trusted business partner to, a number of leading brands in these industries. He has built a reputation for developing robust relationships with clients and customers, strategic partners, agency and media firms, and key business stakeholders.
In his current role at Microsoft, Ira is leveraging his industry experience along with Microsoft’s expertise to bring restaurant operators insights, ideas and innovative solutions that will help drive growth through digitally transforming their businesses.
A long-time resident of Atlanta, Ira received his BBA in Economics at the University of Georgia and his MBA in Marketing at George Washington University.