As Director and head of Marketing, Helen Griffith leads a team of 15 marketing professionals to execute marketing initiatives for both S&D Coffee & Tea and its customers. After receiving her MBA from the University of Southern California, Griffith began her career with Nestlé Professional, marketing its coffee, tea, cocoa and Coffee-mate® product lines. Following work as a sales communications and marketing director in insurance marketing, Griffith joined S&D in 2012. In her role at S&D, Griffith serves as a resource for her colleagues and a partner to other S&D departments, providing guidance on beverage trends, marketing strategy and messaging development. Additionally, she coordinates efforts with customers’ marketing teams to execute plans that help them differentiate themselves in the marketplace and drive profitability. From beverage strategy through point-of-sale, Griffith and her team partner with customers to help them maximize their untapped profit center – beverages.
VP – Marketing
S&D Coffee & Tea