Frank Chen has been leading the development of internal Toast projects in the areas of ‘Off-Premise Dining’ and Digital Ordering since joining the company in 2016. Having worked on both product development and product adoption teams, Frank has a unique perspective on how to bring innovative technology and partners to market while minimizing disruption to day-to-day Restaurant Operations. Frank currently works closely with multi-unit and Enterprise operators to understand how consumer expectations are evolving, and how restaurant brands can adapt with technology. Prior to Toast, Frank was involved in several early-stage tech startups in the Boston area.
Sessions for Frank Chen
Tuesday, April 12
2:00pm
–
2:45pm
How Vendors' Corporate Strategy Shapes the Tech Products You Use
Location: Grand Sonoran IToday’s restaurant technology market is made up of countless products from thousands of companies.
From brand new tools launched by VC-backed startups to well-known solutions from established players, restaurant leaders are faced with products made by very different companies, at very different life stages, pursuing very different strategies.
From the users they prioritize to where they invest their R&D dollars, it’s no surprise that tech companies’ corporate strategies deeply influence their product strategies.
Designed for leaders looking to pick the right long term partners across every part of their brand's tech stack, this talk will pull back the curtain on the connection between corporate strategy and product development in restaurant tech.
By exploring how different types of tech companies at different growth stages make decisions, as well as the influence of M&A and integrations, leaders will leave with an actionable set of tips and insights to build better technology partnerships for their brands in the future.
Speakers:
Director of Product Marketing
Toast