Donna Josephson serves as Chief Marketing Officer at Shipley Do-Nuts helping propel the iconic 85-year-old brand into a new era of growth and enhanced customer experience. Josephson has previously held CMO titles at Corner Bakery, Fazoli’s and McAlister’s Deli and has experience at a number of national restaurant chains.
Sessions for Donna Josephson
Tuesday, April 18
11:45am
–
12:30pm
Menu Innovation that Drives Sales and Increases the Bottom Line
Location: Grand Sonoran KRestaurant executives recognize that change and constant innovation is required in order to run a successful business. In this session, we apply that to menu innovation. We’ll chat first about the right amount of innovation, candid stories about greatest successes and failures, and tips and tricks for your business. We’ll dive into a debate on new food and beverage categories, unique pairings, side dish items, LTOs and other ways to drive sales and increase the bottom line.
Speakers:
President & CEO
Chicken Salad Chick
Chief Operating Officer
Penn Station East Coast Subs
CMO
Shipley Do-Nuts
Chief Operating Officer
Modern Restaurant Concepts
Chief Strategy Officer | Moderator
Botrista Technology