Brian Wise is the Chief Operating Officer for Freddy’s Frozen Custard and Steakburgers, recognized as a leader in guest service for Fast-Casual restaurant chains. Brian oversees operations, training and innovation teams that partner with franchise operations to deliver genuine hospitality, quality and cleanliness in the unique “Freddy’s Way.” Prior to joining Freddy’s, Brian was a partner and COO of HCI Hospitality, an award-winning restaurant ownership group of franchised and independent restaurants stretching from the Midwest to the East Coast.
Sessions for Brian Wise
Driving Customer Experience, Profitability & Growth through Technology-Led Ops ExcellenceLocation: Grand Sonoran E
With the speed of change in the industry, restaurants face a range of new challenges that make managing day-to-day profitability, brand standards, and the overall customer experience across locations more difficult than ever before. Join us to hear how top restaurant chains navigate these challenges and put themselves into a position to grow and succeed in today’s complex environment. Our prestigious panel of technology leaders will share the best practices their organizations are using right now to compete consistently and profitably, from ensuring quality team execution and training to managing the two most impactful costs to the business – food and labor – all while managing the proliferation of technology in their organizations.
Freddy’s Frozen Custard and Steakburgers