Sessions for Brendan Quinn
Option 1: Pairing Owned and Third-Party Channels – The Perfect RecipeLocation: Grand Sonoran B
Over the past few years, consumers have embraced online ordering more than ever — in fact, according to some estimates, as many as 42% of food orders are now placed online*. An omni-channel strategy — through which customers can order your food on myriad digital channels like your owned app or website and third-party marketplaces — is critical to capturing order volume in an increasingly digital world. Grubhub partners with hundreds of thousands of restaurants nationwide, and thanks to those partnerships, we’ve determined a secret to success in the restaurant industry: how to pair your owned channels with third-party marketplaces to maximize customer acquisition and engagement. In this session, Grubhub experts and our restaurant partners including Amy Hom (REEF Kitchens), Chris Ives (Bubbakoo's Burritos), and Jared Tran (Pearl Express) will discuss how to maximize ROI and customer satisfaction by leveraging myriad digital channels the right way.
1Fatbit Technologies. “The Evolution of Online Food Delivery Business.” 2020. https://www. fatbit.com/fab/next-unicorn-will-online-food-ordering-delivery-market/