Brad Rukstales

President & CEO


Brad Rukstalesis a visionary leader who knows the transformational impact data-driven strategies can have on an organization. Brad embarked on his own in 2002 to bring the power of analytics to his clients by starting Customer Asset Consulting Group (CAC Group). From a solo consultant to accomplished business leader with over 30 employees, he has built Cogensia into a powerhouse marketing firm with all of the capabilities needed for companies to implement data-driven marketing. Brands such as CenturyLink, Applebee’s, Morton’s The Steakhouse, Sears Holdings, and ADT have looked to Brad and Cogensia for leadership in their data-driven strategy development and 1:1 communications.

Brad received his MBA from The University of Michigan and started his career as a statistician for R.L. Polk, building predictive models long before Big Data came on the scene. He also held the position of Chief Operating Officer at Infoworks, RAPP’s analytic division. He serves in leadership positions with the DMA and several local boards.