Alice Crowder is the Chief Marketing Officer for Krystal Restaurants, LLC, the original quick service restaurant chain in the South. Crowder previously served as the brand’s Vice President of Marketing from 2014 to 2018 before leaving to head menu strategy and innovation at industry leader Tropical Smoothie Cafe. She returned to drive relevance and preference for Krystal and its famous square burgers under the brand’s new ownership group and along with a completely new management team led by industry veteran, Thomas Stager.
In her previous role with the company, Crowder ran the marketing calendar and oversaw product innovation and promotions, sweepstakes contests, co-branding partnerships, a collaboration for the Peace Burger Sandwich, and even the brand’s Guinness World Record of World’s Largest Frozen Beverage. Crowder’s extensive food & beverage expertise also includes multiple years with Denny’s as their Sr. Director of New Product Marketing, and various senior leadership roles with Ovation Brands – the former parent company of buffet restaurant concepts such as Ryan’s Buffet and Hometown Buffet. She transitioned to restaurant marketing after ten years of experience in packaged goods brand management with Royal Dutch Shell. Crowder is a graduate of Duke University and holds an MBA from Clemson University.