Aaron Novehsen is the founder of The Culinary Edge, Americas leading food, brand and operations consultancy providing restaurants and food manufacturers with integrated culinary, creative and operational solutions. The Culinary Edge clients include a who’s who of the top food and restaurant companies in America such as Starbucks, Subway, Applebees, Red Robin, Jamba Juice, Safeway, Panda Restaurant Group, First Watch, Cracker Barrel, and El Pollo Loco. Detailed case studies showing the direct impact of The Culinary Edge’s work can be found online at www.theculinaryedge.com.
Aaron serves as a Director of the California Restaurant Association and Golden Gate Restaurant Association, and is the Chairman Emeritus of the CRA Educational Foundation.A graduate of UC Berkeley’s Haas School of Business, he is an award-winning chef, a restaurant entrepreneur and a leading authority in food product development.
Aaron Noveshen
CEO, Starbird / Founder & Chairman, The Culinary Edge