Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for thousands of brands and businesses.
Sessions for Vericast
How Not to Suck at Data-Driven Marketing
Location: Grand Sonoran GThe truth about data-driven marketing is that the massive amount of available data makes it really challenging. The explosion of big data with billions of real time signals, means it is virtually impossible to stay on top of everything. Add to that your consumer data, an avalanche of available analytics and a vague definition of what data-driven marketing is, and seasoned marketers start to wonder what they’re missing.
This panel, moderated by industry veteran, Peter Boivin, will get down to the nitty gritty of data activation must-haves and best-in-class campaigns. Learn how to personalize campaigns, capitalize on industry trends and consumer buying patterns to inspire consumers to act. This panel will cover the practical application of using data in a powerful way to:
• Acquire New Guests
• Increase Customer Loyalty
• Grow margin
We look forward to meeting you.
Client Strategy Director, Restaurant Division
Vericast
Chief Marketing Officer
Captain D’s
Senior Principal and VP of Innovation
Technomic
CEO, Partner
Fusian
Vericast
View Sessions15955 La Cantera Parkway
San Antonio, TX 78256
United States