The truth about data-driven marketing is that the massive amount of available data makes it really challenging. The explosion of big data with billions of real time signals, means it is virtually impossible to stay on top of everything. Add to that your consumer data, an avalanche of available analytics and a vague definition of what data-driven marketing is, and seasoned marketers start to wonder what they’re missing.

This panel, moderated by industry veteran, Peter Boivin, will get down to the nitty gritty of data activation must-haves and best-in-class campaigns. Learn how to personalize campaigns, capitalize on industry trends and consumer buying patterns to inspire consumers to act. This panel will cover the practical application of using data in a powerful way to:

• Acquire New Guests
• Increase Customer Loyalty
• Grow margin
 

We look forward to meeting you.